‘Marketing’ Archives
Lean Marketing: Public Relations strategies for small businesses and startups
From CrowdSpring Blog One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for [Read More]
5 Landing Page Mistakes that Crush Conversion Rates
A landing page is a place you send traffic when you really want some action. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to [Read More]
Your New Year’s Resolution for Your Business
Resolve for 2011 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and actually operate your [Read More]
New show: Social Media, Email and Guerilla Marketing
On the latest SOHO Today, Mary Joan and Karolyn Raphael, president of Winger Marketing, talk about the latest trends in social media, email and guerilla marketing. Click below to watch the show. *Video: social media, email and guerilla marketing We want to hear from [Read More]
Twitter is the Brush, Not the Painting
On one hand, twitter offers a positive change in business landscape, a brave new world of business possibilities, and you’re crazy to ignore it. On the other, it’s just a distraction, a shiny new thing, that gets in the way of the real business. [Read More]
New sales outlets are a big deal for small businesses
By Laura Petrecca, USA TODAY Robert Siegel uses his hands to create brightly colored porcelain clay ceramics. But it was his feet that came in handy when he first tried to sell his wares. “I literally got started carrying things into stores and saying ‘Do you [Read More]
Social Media is Lady Gaga and Email Marketing is Michael Jackson
By American Express Open Forum Email Marketing has been around for some time, and some are saying it’s dead. Like the late Michael Jackson. However, just about every growing business is doing some form of email marketing and although it’s not getting a lot of [Read More]
Nielsen Consumer Products Enhancement Competition
Are you a small business owner or entrepreneur who would like to present your product to a major retailer but haven’t had the opportunity? Then this is the chance of a lifetime! Enter the 2010 Consumer Product Goods Competition presented by The Nielsen Company, The [Read More]
Small Business News: Social Media and the Entrepreneur
Social media and entrepreneurship represent the perfect partnership in today’s small business world. Free and easy to operate social media tools have made it possible for almost anyone with an idea and the willingness to work to create their own dream small business. What [Read More]
10 tips will get your e-mail newsletter off the ground
Rhonda Abrams, USAToday.com Want a cheap, effective, efficient, easy marketing technique for your small business? Start your own e-mail newsletter. I have one. Your vet, gym and kids school probably all have an e-mail newsletter. You can, too. Why this sudden increase of [Read More]
