Compiled and Edited by Lanelle Lanton, NuZoo Media
Finally, Google has released Google+ for businesses. While many major corporations such as Pepsi, Macy’s, Toyota, and H&M, have already hopped on board of the new social media, many small business owners are left clueless as to how this new medium can take their business to the next level. As always, SOHO is on top of it. Take a look at some ways that Google+Business and Google+Pages will help take your company to the next level.
Google+Business: described as the identity of your company.
Google+Pages: is the identity of a company on Google+. This is the first step to get your business on Google+. Here you can post updates and news about your business, engage in conversations with your customers, send tailored messages to specific groups, and view your number of +1’s around the web.
Specific Target Marketing
Compile and categorize your consumers and employees into Circles with ease and modest effort. With Circles, marketing campaigns can be geared towards specific demographics such as repeat customers, loyal customers, age groups, location based. Within office functions, create circles for the HR department, the interns, or even the front desk assistants to communicate, exchange or share data.
Implement the +1 button within the pages of your website and blog. This button allows your traffic to share information with people within their circles. And if the people within their circles like their information, then they have the option to re-share that information with their circles. And the process continues. This +1 button is just another tool for users to now share and re-share information.
Google+ has a feature called “Hangout,” which is a video chat service that can be used to talk to dozens, or even hundreds, of people at once. Conduct meetings, listen to customer opinions, host an online seminar, the options are endless. Screen shot sharing and real-time collaboration on Google Docs are just a couple features allowed Hangout.
Customers can now find your business with ease. Whenever someone types “+” followed by the name of a company in Google’s search box, the users will be taken directly to the company’s Google+ Page.