A new company now makes it possible to get capital based on Facebook and Twitter  activity

By Barry Moltz, Chicagobusiness.com

In the search for cash for your business, forget about going to a bank and  bringing your financial statements. A new company now makes it possible to get  capital based on Facebook and Twitter activity.

Kabbage  Inc. has a new program called “Social Klimbing,” which gives small  online businesses access to capital based on their social network activity. This  is the first time a financial services company has provided benefits to its  customers as a result of their social media activity.

Kathryn Petralia, Kabbage co-founder and COO, said, “With Social Klimbing,  small businesses can benefit from maintaining and growing relationships with  their customers through Facebook and Twitter. While other companies are ‘talking’ about customer engagement, Kabbage is actually quantifying and  utilizing it as a means to give small businesses more capital to grow.”

The company reportedly reviews marketplace data, such as seller ratings for  online merchants, to underwrite its business customers. According to their press  release, Social Klimbing allows customers to connect their Kabbage accounts to  Facebook fan pages and Twitter feeds, which is “immediately analyzed and  translated into additional capital. As customers increase followers, activities  and chatter on Twitter and Facebook, they will automatically gain access to more  funds.”