Inside Every American Is An Entrepreneur Trying To Get Out
Wednesday May 22nd 2013

New Show: Step-by-Step Email Marketing

Starting next week, SOHO Today will air a six episode series on Email Marketing.

Mary Joan talks Email Marketing with Joseph Green of Hypertext Group. Joseph is in sales and has been with company since it started in 2008. Visit their website at http://www.gohypermail.com/.

The Email Marketing series will cover:

1.) Overview – How do I get started?

Episode 1: Overview: How do I get started?

2.) Best Practices – What should I be doing?

Episode 2: Best Practices: What Should I be Doing?

3.) What Can’t I Do? (Spam) Rules – Penalties

4.) How do I find an Email company?

5.) How do I build/acquire my list?

6.) What is my content? How do I get people to click?


Email List Tips: 3 Segmenting Techniques Small Business
Can Use To Train Customers to Listen and Anticipate


SOHO Today is hosted by Mary Joan Schultheisz, and we focus on issues important to small businesses and entrepreneurs. Need info on small business financing, SBA financial products, search engine optimization and marketing? You’re in the right spot!

SOHO stands for Small Office, Home Office, and small business and entrepreneurs are the focus of this show. On SOHO Today we provide you with tips, tools and techniques for running and growing your small business. We explore topics like technology, financing and insurance, how to get started, how to grow and how to compete against larger companies.

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