By Chris Crum, WebProNews.com
A couple weeks ago, Amazon launched a new feature that lets users tap into their Facebook network. Users can find recommendations from friends, see upcoming birthdays and their friends’ wishlists, find gift ideas based on Facebook profiles or get purchase ideas from profiles based on friends with similar interests. This has the potential to be very powerful, and might in fact be indicative of how social media will drive e-commerce going forward.
“Numerous studies have shown that a friend’s recommendations have the most weight with shoppers, and the Amazon Facebook connection places the users friends right inside the buying cycle,” notes HypeBot’s Bruce Houghton.
